Designing a modern personal brand website focused on storytelling, audience engagement, and building a stronger digital presence through high-impact visuals and conversion-focused user experience.
Dilan Abeya ia a mindset coach, fitness mentor, entrepreneur, personal brand influencer. He created brand with concept: “turning pain into growth”
Besides that, he also developed an AI based digital product called AI Dilan, which is a self-help platform based on conversational AI that can be accessed 24/7. Main target for this website:
To strengthen Dilan Abeya’s digital presence and improve product conversion, I designed a personal branding website combined with a product-driven marketing funnel focused on storytelling, authority, and user engagement.
Organized the website into two main sections: personal branding content including story and philosophy, and product-focused pages explaining AI DILAN, benefits, pricing, and portfolio.
Built a structured user journey starting from audience pain points, introducing AI DILAN as the solution, followed by benefits, social proof, pricing, and strong CTA placement.
Increased brand credibility by adding media mentions, certification highlights, and personal authority elements throughout the website experience.
Improved the overall user experience with cleaner visual hierarchy, simplified layouts, and more consistent call-to-action positioning.
Ensured the website remains responsive and fast across devices through optimized assets, lightweight sections, and performance-focused implementation.
I analyzed several successful properties websites to understand best practices for personal brand website.
User buy “trust + clarity”, not only features
The goal was to ensure visitors could easily unserstand about the information. So, there is the main focos for wireframing:
The website was developed using WordPress with a modular layout system.
Created dedicated sections explaining what AI DILAN is, how it works, its benefits, and showcasing portfolio-related information about Dilan Abeya.
Highlighted Dilan Abeya’s personal story, philosophy, experience, and credibility to build stronger audience trust and emotional connection.
Users can access information globally through the website and WhatsApp integration with 24/7 online availability.
Strategic call-to-action placements guide users toward product exploration, contact channels, and inquiry actions.
Interested in working together? If you’d like to find out more about how I work please give a little information about the project you have in mind. I’ll send a Getting Started guide that answers many of the common questions I receive from potential clients. i can then set up a call to discuss how I can be of most value to your project.
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