FITNESS E-COMMERCE
Lebih Cepat Indonesia Website
Designing a hybrid e-commerce and B2B fitness website to improve product discovery, strengthen brand credibility, and generate gym setup consultation leads.
Designing a hybrid e-commerce and B2B fitness website to improve product discovery, strengthen brand credibility, and generate gym setup consultation leads.
Lebih Cepat Indonesia is a fitness equipment company founded in 2019 and became an official distributor for global fitness brands such as Again Faster, Concept2, and Assault Fitness.
Besides selling fitness equipment, the company also provides complete gym setup solutions including gym layout planning, equipment installation, and after-sales services.
Main target audience:
To improve product sales and strengthen B2B lead generation, I developed a hybrid e-commerce and consultation funnel system designed specifically for fitness equipment and gym setup businesses.
Organized the website into two main flows: B2C product shopping and B2B gym consultation services to create a clearer user experience.
Improved WooCommerce product structure with category-based navigation, clearer pricing visibility, better product detail pages, and stronger add-to-cart CTA.
Built a structured lead generation funnel starting from gym portfolio showcase, services explanation, consultation flow, and quotation request.
Added gym project showcases, testimonials, and global brand partnership sections to increase trust and business credibility.
Implemented consultation CTA, WhatsApp integration, sticky contact buttons, and simplified inquiry flow to improve conversion opportunities.
I analyzed fitness equipment websites, e-commerce experiences, and B2B gym setup funnels to understand the market and user behavior.
Gym owners do not only buy equipment, they buy complete gym solutions and long-term support.
The homepage structure was designed to separate e-commerce and service-based user journeys clearly.
Developed the website using WooCommerce and modular Elementor components for easier scalability and management.
Users can browse products, explore categories, view pricing information, and learn more about the company through a structured shopping experience.
Built a dedicated consultation flow for gym setup services including planning, equipment recommendations, and quotation requests.
Organized products into structured categories such as strength equipment, conditioning tools, and fitness accessories for easier navigation.
Displayed gym projects, client portfolios, and testimonials to strengthen trust and demonstrate industry experience.
The platform supports product distribution and gym setup services across various regions in Indonesia.
Interested in working together? If you’d like to find out more about how I work please give a little information about the project you have in mind. I’ll send a Getting Started guide that answers many of the common questions I receive from potential clients. i can then set up a call to discuss how I can be of most value to your project.
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